If we take the incoming president of the United States at his word, things look dire for the cause of sustainability. Donald Trump and many of his advisers appear hostile to action on climate change and to progress on many social issues that companies have already embraced, such as diversity and LGBT rights. Even if Trump himself stays ambivalent on some of these issues, Republican leaders have much clearer aims, including extensive plans to slash environmental protections.
Will the seismic shift in U.S. political leadership have a chilling effect on corporate action around environmental and social issues? The short answer is no. Companies will continue to pursue sustainability in the United States because the macro forces driving the movement remain strong. The big trends didn’t disappear on election day and, more important, they do not depend on the U.S. government. Let’s unpack what’s really been propelling most companies forward, which comes down to five megatrends.
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