A couple of weeks ago my co-founder Felipe and I were sitting in the conference room of the hotel where one of our Living Farming Trees is installed and we were trying to work on the (probably) 90th version of our pitch. The pitch was to a young audience of green-driven minds in Milan and after the enormous quantity of feedback we received along the way, we were trying to put it all together.
Yes, anyone working in food tech would probably start their pitch by saying “in 2050 we’ll live in a world of 9 billion people, 70% of us will live in cities and we need to increase by the same number the amount of food produced to feed ourselves.” But this is not the point of why indoor farming will be the solution.
Of course, we can produce faster and in a less horizontal space, but how can a super expensive climatically-controlled farm be the solution if only the rich can afford it? How will industrial profitability-driven farms let anyone achieve their dream of eating exactly what they want when they want?
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