The electricity industry is changing. At least 50% of customers have the option to purchase renewable electricity directly from their power supplier, and everyone has the option of purchasing renewable energy certificates. Such power is sometimes referred to as “green power” or “clean power.”
In most states, you can buy clean power through one or more of the following programs:
Some power companies provide an optional service, called green pricing, that allows customers to pay a small premium in exchange for electricity generated from clean, renewable (“green”) energy sources. The premium covers the increased costs incurred by the power provider (i.e., electric utility) when adding renewable energy to its power generation mix.
COMPETITIVE ELECTRICITY MARKETS
In some parts of the country, you can choose not only how your electricity is generated, but also who generates it.
Just as the long-distance telephone industry was restructured, certain states have restructured their electricity industry in order to allow competition among electricity generators. In some of these states, clean power generators, who specialize in producing electricity using renewable sources, are taking advantage of the restructured market to sell clean power products to residential, commercial, and wholesale customers. Some default suppliers are also teaming with these competitive marketers to offer more green power options.
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